If I ever got the opportunity to direct a campaign or lookboor for watches, it would look something like this. A bunch of anonymous arms in a sunny city; hands hanging over metal balustrades, writs resting on walls and some more arms hanging out on concrete stairs.
Actually I like to wear this Calvin Klein watch with the clock on the inside of my wrist so that only the steel band is visible on the outside, so that it looks even more like a (simple)piece of jewellery.